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What can be LinkedIn's take on this?

• kjw 12y ago
  From LinkedIn's conference call: Strategic rationale: - Believes that the acquisition of lynda.com will be an important step to fulfilling LinkedIn's vision of developing an "economic graph" - Views lynda.com as essential for professionals to advance their skill sets - Believes that acquisition of lynda.com will expand the addressable opportunity by 30B into corporate employee education and professional certifications market - Believes that by leveraging LinkedIn's professional context, content distribution platform and channel focused base of customers, LinkedIn is well positioned to become leader in learning and development market - Believes the mission and strategy of lynda.com is aligned with LinkedIn and will help integrate lynda.com into their business - Sees lynda.com having large traction on university campuses which overlaps with LinkedIn's strength looks to capitalize on overlapping presence Financial details: - Primary focus will be maximizing long-term member and business value over short term financial results - Views lynda.com revenue mix as 2/3 consumer driven subscriptions and 1/3 corporate enterprise - 50% of customer base is higher education in government and other 50% is corporate enterprise - Sees lynda.com business model made up of 70% gross margin, ~20% content / engineering and ~35% Sales and marketing with EBITDA margins of 5-10%
  • _sword 12y ago
    What's good StreetAccounts highlights