Changing your preferences in movies and books likely won't stop the ads you disliked from APress. If the ads showed after you browsed on that companies website

Changing your preferences in movies and books likely won't stop the ads you disliked from APress. If the ads showed after you browsed on that companies website this is likely due to Personalized Retargeting[1] One possible way of preventing this from happening is surfing in 'private mode' in your browser. [1]http://en.wikipedia.org/wiki/Behavioral_retargeting http://en.wikipedia.org/wiki/Behavioral_retargeting