At first, I was thinking the same as many others "this is terrible news!" but then I started thinking about the data that LinkedIn has and how they could apply

At first, I was thinking the same as many others "this is terrible news!" but then I started thinking about the data that LinkedIn has and how they could apply it to Lynda.com Imagine some scenarios: - You are looking at a job. Based on the requirements, LinkedIn can recommend different Lynda courses you may take. Now, instead of meeting some of the requirements and not knowing the next step, you can fill those gaps. - LinkedIn knows what people are endorsed for and who is "similar" to you. Based on that, they can make recommendations for courses that may improve/expand your skills to become more like the other person.. or potentially stand out from that person. - You're posting a job. Instead of broadcasting it to the world, you can filter it to "promote to people who have skill X listed or who have taken one of these Y courses." Now you're more likely to get a better qualified set of candidates. Disclosure: Two time Lynda author here.