Apple's business model is selling devices at a premium. Every choice they make is guided by that. In order to sell at a premium (as opposed to competing on pric

Apple's business model is selling devices at a premium. Every choice they make is guided by that. In order to sell at a premium (as opposed to competing on price) their products have to be differentiated. This means no generic back-ends. No Android apps. The unlimited storage I guess they could do, but their customers self-select to be more willing than the average consumer to pay for value, so why should they?