4 ms·
It's legally the safest and easiest route. If your company name is already trademarked, you don't need to worry about someone tacking a common word on the end a
by snprbob86 17y ago
It's legally the safest and easiest route. If your company name is already trademarked, you don't need to worry about someone tacking a common word on the end and stealing it. This is why so many Microsoft products have such generic names -- and all of them include at least one prior trademark. Google is at least trying to keep a flat namespace instead of Microsoft's nested hierarchical mess. If nothing else, it would help prevent duplication of efforts because of potential naming conflicts.
- garnet7 17y ago> This is why so many Microsoft products have such generic names Actually, in their case, I think it's more that they want to choose names are a mix between commonly-used word and one that is similar to an already existing product. Wordperfect --> Word, Netscape Navigator --> Explorer, OO.o XML --> OOXML, etc.