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Fortunately, this kind of press embargo helps you see who is on Apple Marketing's take and who isn't. I can now happily write filters for all these "journalist
by calciphus 12y ago
Fortunately, this kind of press embargo helps you see who is on Apple Marketing's take and who isn't.
I can now happily write filters for all these "journalists" who are just republishing marketing materials.
- untog 12y agoHow do you figure? They were given an Apple Watch - a real, functioning one - to review a few days early. I'm not sure how that means they are "republishing marketing materials".
- smackfu 12y agoOn the contrary, people with a review unit tend to actually use it before the review. People who have to buy it on release date and then get a review out ASAP tend to do much more republishing of market materials.
- billyhoffman 12y agoJournalists getting review units does mean they are on the "take" or shills. If the journalists don't have to send the review units back, then I would filter those. MEven John Gruber has written about how he sends the review units back to Apple.