3 ms·

I've seen 5 Apple Watch related threads pop up on the front page of HN already today, including this one. What is going on?

• pacofvf 12y ago
  Probably Apple gave these journalist an Apple Watch for a pre-release review with the sole condition that they must wait until today to release their reviews.
  • calciphus 12y ago
    Fortunately, this kind of press embargo helps you see who is on Apple Marketing's take and who isn't. I can now happily write filters for all these "journalists" who are just republishing marketing materials.
    • untog 12y ago
      How do you figure? They were given an Apple Watch - a real, functioning one - to review a few days early. I'm not sure how that means they are "republishing marketing materials".
    • smackfu 12y ago
      On the contrary, people with a review unit tend to actually use it before the review. People who have to buy it on release date and then get a review out ASAP tend to do much more republishing of market materials.
    • billyhoffman 12y ago
      Journalists getting review units does mean they are on the "take" or shills. If the journalists don't have to send the review units back, then I would filter those. MEven John Gruber has written about how he sends the review units back to Apple.