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Gruber has perfected the art of knowing your audience - and his audience is people who are neck deep in the Apple ecosystem. His writing is practically a prescr
by ryandvm 12y ago
Gruber has perfected the art of knowing your audience - and his audience is people who are neck deep in the Apple ecosystem. His writing is practically a prescription for managing post-purchase cognitive dissonance for Apple consumers.
I think he's an excellent writer but let's be honest, he doesn't really "review" Apple products any more than their marketing department. Apple could re-introduce the Newton and Gruber would be writing about it's "elegant simplicity" and "thoughtful processing".
I'm sure the Apple Watch is neat tech, but from what I've gathered, it's suffering from "version one syndrome" a little more than most of their product launches. That said, it will probably be a wild success anyway if only because it's an even more conspicuous consumption signal than the iPhone...
- SeanLuke 12y ago> Apple could re-introduce the Newton and Gruber would be writing about it's "elegant simplicity" and "thoughtful processing". Hmmm... that's a reasonably fair assessment of the Newton. Did you ever use one? Perhaps you could have picked a better sarcastic description.
- delecti 12y ago> it's an even more conspicuous consumption signal than the iPhone At least until people start budgeting for their annual watch upgrade like they do for their phones, at which point it'll be commodity just like a smartphone.
- timmins 12y ago> Apple could re-introduce the Newton and Gruber would be writing about it's "elegant simplicity" and "thoughtful processing" While they have not re-introduced the Newton, his latest podcast mentions the Newton and very similar in tone.