Samsung's watch was a smaller, worse smartphone strapped to your wrist, down to a camera, dialer, etc. They marketed it based on that: do everything your phone

Samsung's watch was a smaller, worse smartphone strapped to your wrist, down to a camera, dialer, etc. They marketed it based on that: do everything your phone can, less comfortably and conveniently, without taking your phone out of your pocket! Unsurprisingly this was not an attractive use case to many. Apple is positioning their watch as something to get you off of your phone, rather than another way to access it (Google did this a little more than Samsung's first offering, but Apple is taking it much further). There's a reason every review is seeded with the narrative of spending too much time with technology. We'll see how this bears out—a lot of us have no problem keeping our phones in our pockets already, and many smartphone obsessives wouldn't be able to make the switch with the Watch in its current state if they even could be convinced that they wanted to—but at least it makes somewhat more sense. (I'm not buying one, either. Yet.)