Thanks for the feedback, evolve. I think you're right about the current banner which is also what James mentioned. I will definitely keep that in mind for my ne

Thanks for the feedback, evolve. I think you're right about the current banner which is also what James mentioned. I will definitely keep that in mind for my next ad! As for the conversion funnel, that is a good point and something I probably should have put in the article. Based on what I was seeing in GA, the drop off from my landing page to Eventbrite's registration page was 62%. Yet once they left my site I could not track them any more or see why they weren't signing up. GA just told me the number of times the registration page was shown. And incidentally, that page had the exact same copy as my landing page (since people could also view the event in Eventbrite's network, I wanted to communicate the same message). Drives me crazy that I cannot figure out what the issue was! Any recommendations on other ticketing/purchasing services for events like this are welcome :)