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From the rest of your copy it seems you are probably already quite confident as to the reasons for your poor performance. From my reading I wouls say the actua
by evolve2k 12y ago
From the rest of your copy it seems you are probably already quite confident as to the reasons for your poor performance.
From my reading I wouls say the actual banner image is most likely the issue. There was nothing on the banner which would let me know this was a local event at my local library and would be suitable for me as a local small business orator.
I think the current banner image didn't stand out and even if I read it I would assume it was an online course or product.
Would be good to see your conversion funnel as that would show where the biggest drop came.
Well written article by the way.
- carlosagguilar 12y agoThanks for the feedback, evolve. I think you're right about the current banner which is also what James mentioned. I will definitely keep that in mind for my next ad! As for the conversion funnel, that is a good point and something I probably should have put in the article. Based on what I was seeing in GA, the drop off from my landing page to Eventbrite's registration page was 62%. Yet once they left my site I could not track them any more or see why they weren't signing up. GA just told me the number of times the registration page was shown. And incidentally, that page had the exact same copy as my landing page (since people could also view the event in Eventbrite's network, I wanted to communicate the same message). Drives me crazy that I cannot figure out what the issue was! Any recommendations on other ticketing/purchasing services for events like this are welcome :)