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I got my Facebook Ad in front of 8k people with 0 sales. Why?

b1twise 12y ago
So, you're an expert with Google's tools and want to set up a workshop... so of course your first choice is to go use Facebook...
anigbrowl 12y ago
This was a surprisingly good tutorial on how to set up and run an ad campaign over FB.
evolve2k 12y ago
From the rest of your copy it seems you are probably already quite confident as to the reasons for your poor performance. From my reading I wouls say the actual banner image is most likely the issue. There was nothing on the banner which would let me know this was a local event at my local library and would be suitable for me as a local small business orator. I think the current banner image didn't stand out and even if I read it I would assume it was an online course or product. Would be good to see your conversion funnel as that would show where the biggest drop came. Well written article by the way.
- carlosagguilar 12y ago
  Thanks for the feedback, evolve. I think you're right about the current banner which is also what James mentioned. I will definitely keep that in mind for my next ad! As for the conversion funnel, that is a good point and something I probably should have put in the article. Based on what I was seeing in GA, the drop off from my landing page to Eventbrite's registration page was 62%. Yet once they left my site I could not track them any more or see why they weren't signing up. GA just told me the number of times the registration page was shown. And incidentally, that page had the exact same copy as my landing page (since people could also view the event in Eventbrite's network, I wanted to communicate the same message). Drives me crazy that I cannot figure out what the issue was! Any recommendations on other ticketing/purchasing services for events like this are welcome :)
james-skemp 12y ago
Good read, but didn't need to tell me to watch the video at the end of the post; I know it was long because I read it (on the bus, which is also why video wasn't an option). I'll also agree with evolve2k; your first ad graphic was far superior. The second looked like it was rushed.
- carlosagguilar 12y ago
  Good point re: video James. Appreciate the feedback on the ad graphic too...it was a bit rushed.

So, you're an expert with Google's tools and want to set up a workshop... so of course your first choice is to go use Facebook...

anigbrowl 12y ago

This was a surprisingly good tutorial on how to set up and run an ad campaign over FB.

evolve2k 12y ago

From the rest of your copy it seems you are probably already quite confident as to the reasons for your poor performance. From my reading I wouls say the actual banner image is most likely the issue. There was nothing on the banner which would let me know this was a local event at my local library and would be suitable for me as a local small business orator. I think the current banner image didn't stand out and even if I read it I would assume it was an online course or product. Would be good to see your conversion funnel as that would show where the biggest drop came. Well written article by the way.

carlosagguilar 12y ago
Thanks for the feedback, evolve. I think you're right about the current banner which is also what James mentioned. I will definitely keep that in mind for my next ad! As for the conversion funnel, that is a good point and something I probably should have put in the article. Based on what I was seeing in GA, the drop off from my landing page to Eventbrite's registration page was 62%. Yet once they left my site I could not track them any more or see why they weren't signing up. GA just told me the number of times the registration page was shown. And incidentally, that page had the exact same copy as my landing page (since people could also view the event in Eventbrite's network, I wanted to communicate the same message). Drives me crazy that I cannot figure out what the issue was! Any recommendations on other ticketing/purchasing services for events like this are welcome :)

james-skemp 12y ago

Good read, but didn't need to tell me to watch the video at the end of the post; I know it was long because I read it (on the bus, which is also why video wasn't an option). I'll also agree with evolve2k; your first ad graphic was far superior. The second looked like it was rushed.

carlosagguilar 12y ago
Good point re: video James. Appreciate the feedback on the ad graphic too...it was a bit rushed.