It is admittedly a tricky problem both in terms of engineering and social policy. NameCoin is one solution, although it has flaws that encourage squatting. I ra

It is admittedly a tricky problem both in terms of engineering and social policy. NameCoin is one solution, although it has flaws that encourage squatting. I rather like the BitShares DNS [1] approach, where names are treated as scarce real estate, with an open bidding period before ownership is assigned. The major downside of a crypto solution is that names can be permanently and irrevocably lost or stolen if the key is mismanaged. But until OSs and browsers actually implement anything besides ICANN DNS, it's a moot point anyway. [1] http://wiki.bitshares.org/index.php/.p2p_%28BitShares_DNS%29 http://wiki.bitshares.org/index.php/.p2p_%28BitShares_DNS%29