I agree with you. This is purely a racket to make $$$. What we should be buying is "dot whatever". So Walmart would buy `.walmart` and Google would buy `.google

I agree with you. This is purely a racket to make $$$. What we should be buying is "dot whatever". So Walmart would buy `.walmart` and Google would buy `.google`, etc. The names can be anything. And they shouldn't cost $100,000 either. Instead they should be like actual property and cost what the market will bare. There may be an associated ICANN annual fee, but that should be same for all domains. The whole concept of a limited selection of TLDs needs to go.