This is pretty close - now imagine if both OOo and LO both had legitimate claims to the OOo trademark, and both tried to use them - leaving both versions named

This is pretty close - now imagine if both OOo and LO both had legitimate claims to the OOo trademark, and both tried to use them - leaving both versions named OOo with merely competing versioning. Nothing good can come of this. (Especially for a project such as Arduino, which really really doesn't compete on technology, but survives on their community userbase. Bringing this tit-for-tat public risks alienating the only feature they have.)