3 ms·
While on the flip side of that, investing a lot of time and money to get a logo done when there's a 50/50 chance the company might not make it another six month
by at-fates-hands 12y ago
While on the flip side of that, investing a lot of time and money to get a logo done when there's a 50/50 chance the company might not make it another six months seems a waste of both.
This is the problem with startups, you just never know. Should I work on growing my brand and banking sales, or stop and spend a bunch of time deciding on a logo? The branding will come if the product and the business model are there. Also, some of the most famous brands have the simplest logos:
The Red Cross
Apple
Subway
Ralph Lauren
Zippo
Adidas
Nike
Google
Ikea
Dyson
Coca-Cola
Pixar
- jkestner 12y agoAgreed, but simple doesn't mean they didn't spend a lot of time/money on it. (NeXT paying Paul Rand $100K comes to mind.) Many logos are an evolution over years. http://logos.wikia.com/wiki/Subway http://logos.wikia.com/wiki/Subway http://logos.wikia.com/wiki/Adidas http://logos.wikia.com/wiki/Adidas http://logos.wikia.com/wiki/Nintendo http://logos.wikia.com/wiki/Nintendo Since we're talking about startups, can't forget Facebook's original name/logo: http://logos.wikia.com/wiki/Facebook http://logos.wikia.com/wiki/Facebook
- striking 12y agoAlso: the Nike Swoosh was made for $35. http://en.wikipedia.org/wiki/Swoosh http://en.wikipedia.org/wiki/Swoosh