The narrative in this post doesn't jive with my experience. Deep links on the web have been deep links on the web for a long time, nobody ever forgot about them

The narrative in this post doesn't jive with my experience. Deep links on the web have been deep links on the web for a long time, nobody ever forgot about them. "Mobile deep linking" is the phrase that belongs in quotation marks, as it is a new and confusing appropriation of the phrase "deep link" to extend beyond the web into native (non-web) mobile apps. To anyone paying attention to trends in the web and in non-web apps, the conclusion that "mobile deep links" (perhaps "app links" is more descriptive, but it seems to have been taken by a specific implementation [0]) will never deliver on the promise of the web is obvious. [0] http://applinks.org/ http://applinks.org/