In Italy are there no laws about infringing another companies trademark property? Here in the US, If I started a company called Pepsi, LLC I'd get sued within m

In Italy are there no laws about infringing another companies trademark property? Here in the US, If I started a company called Pepsi, LLC I'd get sued within minutes of filing my business license. It seems to me they have a very strong case for infringement based on using the exact same business name. Again, here in the US, even similar sounding business names are open to be sued: http://www.entrepreneur.com/article/244249 http://www.entrepreneur.com/article/244249 http://the-llc-company.com/form-llc/trademark-infringement-business-name/ http://the-llc-company.com/form-llc/trademark-infringement-b... The case that pretty much started it all, so much so, now the rules of infringement are often referred to as the "The Polaroid Factors": https://cyber.law.harvard.edu/metaschool/fisher/domain/tmcases/polaroid.htm https://cyber.law.harvard.edu/metaschool/fisher/domain/tmcas...