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Yeah, the direct comparison in the title and opening paragraph seems to be pure SEO, as the reasoning behind Rackspace > AWS is never elaborated on at all.
by Pahalial 17y ago
Yeah, the direct comparison in the title and opening paragraph seems to be pure SEO, as the reasoning behind Rackspace > AWS is never elaborated on at all.
- patio11 17y agoThis may be surprising to the Internet generation, but companies have crowed when they win accounts over from more established competitors for even longer than there has been search engines. Among less worthy chest thumping reasons, providing social proof helps motivate customers who are on the fence by letting your internal champions say "Hey, X just switched to Z, we look to X for leadership in our industry, let's do Z" and "Z is a safe choice, after all, X uses it. I can recommend Z to my boss and not get fired".