Even with markup, shopping & delivery are expensive. They'll have the 1%ers but I doubt they can scale beyond when they have to compete with Google and Amazon.

Even with markup, shopping & delivery are expensive. They'll have the 1%ers but I doubt they can scale beyond when they have to compete with Google and Amazon. Google could spend $1b/year for 10-years preparing this market for driverless/drone-based delivery. And this would be a rounding error on their balance sheet. No one, not even Amazon has that muscle.