Heres the source that this article refers to: http://www.latimes.com/business/la-fi-how-kate-upton-sells-mobile-games-tv-ads-20150404-story.html http://www.lat

Heres the source that this article refers to: http://www.latimes.com/business/la-fi-how-kate-upton-sells-mobile-games-tv-ads-20150404-story.html http://www.latimes.com/business/la-fi-how-kate-upton-sells-m... "The ad spots aren't cheap. Palo Alto-based Machine Zone has dropped about $80 million for airtime in the U.S., according to ad and social media tracking firm ISpot.tv" plus how many millions did the model cost? could they be buying some of their own sales here as a marketing strategy?