People respond to a lot of subtle signals. * You don't have a shortcode to text to, so it feels like you are texting to some dude. * For such a local service,

People respond to a lot of subtle signals. * You don't have a shortcode to text to, so it feels like you are texting to some dude. * For such a local service, you don't say what area the service works in. * Not using your domain for email.