> missing phrase in the post is "hardware acceleration" Well, yeah, but they focus first on the significance of this for the 240p to 480p crowd for which that

> missing phrase in the post is "hardware acceleration" Well, yeah, but they focus first on the significance of this for the 240p to 480p crowd for which that is less relevant. Touting impressive-sounding and strongly-needed improvements of an activity many people engage in, evangelizing, Google is taking advantage of what may be a position to influence hardware to enable, for example, the 80% of Indian youtubers who can only watch 240p youtube clips to watch 480p now with this Google math. And those who can only watch 480p instead can enjoy silky smooth 720p, and those who just cannot get enough pixels and want 4k but don't have Google Fiber just yet can now enjoy VP9 WebM 4k video on their Nexus 6 without excessive battery drain, as others with 4K displays could do too if they had some HW acceleration, which, while not written in the article, is visible to someone like you and someone like a hardware engineer at Apple and some codec whiz of the Surface and Windows Phone guys at Microsoft. For all you enthusiasts, Google says? Here's your ffmpeg how-to link, right in this blog post. No need to worry about patents either y'all! And this VP9 vs H264 side-by-side is to write home about, ain't it. Note that VP9 users are not quite edge cases, as they claim 25 billion hours of youtube was watched in the trailing twelve months. Not sure how many unique visitor sessions that is but that's a big number. So the blog post, in addition to proclaiming this magical, newsworthy math most relevant to that list of countries I'm glad I don't live in, plus Google's running the youtube show, plus Google's web properties, plus Chrome and so forth, they can add some pressure to the hardware guys, the gods of official standards and of course the browser foot-draggers that make other browsers, to help Google help everyone else make the web faster. Kind of like with SPDY. :) https://plus.google.com/explore/makethewebfaster https://plus.google.com/explore/makethewebfaster edit, from the end of the post: > Where can I use VP9? > Thanks to our device partners, VP9 decoding support is available today in the Chrome web browser, in Android devices like the Samsung Galaxy S6, and in TVs and game consoles from Sony, LG, Sharp, and more. More than 20 device partners across the industry are launching products in 2015 and beyond using VP9. Here's a stack of 4K/60FPS youtube clips (don't hit play using your daddy's codec): http://techcrunch.com/2015/03/26/youtube-is-experimenting-with-ultra-high-def-ultra-smooth-video-playback-here-are-the-examples/ http://techcrunch.com/2015/03/26/youtube-is-experimenting-wi...