> That's not a serious discussion. You're right. Let's discuss paid content. There is absolutely a place for paid content on the internet. But I don't think p

> That's not a serious discussion. You're right. Let's discuss paid content. There is absolutely a place for paid content on the internet. But I don't think paying for content is a replacement for the majority of things currently funded by ads. The internet is inherently open. Paid content is inherently exclusionary. If we're talking about a genuine substitute for ads, that right there is a non-starter. Whether I'm paying for it out of pocket or through my company, the fact is that there are loads of people out there who are not getting access to that content. A lot of what sucks about paywalls is the friction, and the trust needed of the host (that the content will be worthwhile). But even in a world that's solved these problems, there's still the fundamental problem that the majority of the world won't have access that content because they don't have the money to throw around.