Do retailers really want Facebook owning the entire marketing sales funnel, including the customer relationship? This article makes it sound like this is a new

Do retailers really want Facebook owning the entire marketing sales funnel, including the customer relationship? This article makes it sound like this is a new feature for businesses, but it sure doesn't look like they have the best interests of businesses at heart. It's not friction if you have to smile and say hello to the guy at the apple cart before you buy your apples.