In most cases, a website will not get paid unless the visitor actually clicks on the ad (or carries out the action that the ad points to). In those cases, using

In most cases, a website will not get paid unless the visitor actually clicks on the ad (or carries out the action that the ad points to). In those cases, using Adblock and simply ignoring the ads would produce the same amount of revenue for the site: zero. The problem here is that the trade-off is not "I tell you a story and you see this ad in return". The real trade-off is "I tell you a story and you have to allow these other shady companies to track you and run their code on your computer". Ads demand too much in terms of attention, performance, privacy and security.