95% of people make any decision based on what their peer group does. Only 5% make up their own mind on any given issue. This changes issue by issue and people

95% of people make any decision based on what their peer group does. Only 5% make up their own mind on any given issue. This changes issue by issue and people who make up their own mind on some issues, follow the 95% peer group on others. This is the most revelatory insight for me from a book packed to the brim with insights and science and evidence and wit