If we can get some kind of legislation that requires native advertising to be labelled in a non-obnoxious, but non-discreet way, I'd be totally cool with it, an

If we can get some kind of legislation that requires native advertising to be labelled in a non-obnoxious, but non-discreet way, I'd be totally cool with it, and prefer it to traditional advertising even. Too bad that probably won't happen. I think Buzzfeed actually does a reasonable job of it, it's pretty easy to see whether or not content is an ad, and who paid for it. It's not like advertising-supported content was ever uninfluenced by its advertisers.