> Thankfully, progress is not purely monotonic towards ads You bring up good points, but thinking about this particular line more, I wonder if it really is hea

> Thankfully, progress is not purely monotonic towards ads You bring up good points, but thinking about this particular line more, I wonder if it really is heading that way. Anywhere you find exclusivity for content provides the opportunity to put in an ad. You can be as customer-hostile as you like and get away with it because there's nowhere else to go. I put up with the March Madness app because I have no alternative -- I must watch that content there. So if we're headed towards many players of exclusive content, why wouldn't a Netflix or HBO pull the same cash grab once their subscriber growth goes flat? Hey, I probably would if I was in charge over there. Another example just from today: I saw an ad before an Amazon Instant video. Granted, it was for an Amazon product, but Amazon built an ad system of some sort to deliver it. Curious they made that.