Imagine a site that started their business when ad networks were less abusive. Over time people started running ad blockers, and the ad networks saw revenues de

Imagine a site that started their business when ad networks were less abusive. Over time people started running ad blockers, and the ad networks saw revenues declining, so they started amping up the annoyance factor--more animations, more noise, more tracking. This drives more of the site's visitors to blocking, which makes the ad networks more desperate. Revenues continue to decline even though the site does nothing except produce more valuable content. None of this is the fault of the site running the ads. Maybe it's inevitable, and maybe they just need to suck it up and evolve or join the ranks of obsolete business models, but it's hard not to feel some sympathy for the unfairness of the situation.