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I'm as scared as the next person of all the data being sucked up but if I wanted to be charitable, ... a different pov is perfect advertising which would effect
by greggman 12y ago
I'm as scared as the next person of all the data being sucked up but if I wanted to be charitable, ... a different pov is perfect advertising which would effectively read your mind and present you info exactly when you need it. Thinking about going on vacation to Vietnam? perfect advertizing would devine that and show you ads for good hotel deals, flights, attractions, restaurants, events, markets, etc in Vietnam. Perfect advertising would also not present ads for things you'd already done there unless it knew you'd probably want to do them again. It would know if you're an adventurous eater or a conservative eater and present you with restaurants that meet your preferences. If you're a thrillseeker it would present you with thrilling activity options. If you're a clubber you'd get ads for the best clubs featuring the artists that fit your preferences best.
Perfect advertising could read your mood tonight and suggest restaurants if your mood indicated you wanted to go out. I could know which ones are already booked solid and not present them. It would would know if wanted a quiet intimate dinner or a louder venue. It would know which friends are free and suggest asking them along.
Yes I'm scared of some of the repercussion of getting to that state and all the abuse and how it will probably never get there but it's certainly a fun thought experiment to imagine what perfect advertising might be.
- isomorphic 12y agoNo. Perfect advertising will convince you to buy the advertiser's product, regardless of what that is. This is the mindset described in the original article. You're describing perfect advertising for you. Even if the ads were limited to a topic you deemed relevant, the advertisers would still essentially lie (or elide truths). E.g., they'd show you good deals on hotels in Vietnam without bothering to mention that people are regularly knifed in those hotels, or that they have bedbugs, etc., etc. Perfect advertising for the informed consumer would be a list of objective specs that can be compared between similar classes of products, allowing the consumer to choose the best product within their budget, needs, etc. If you're a company that produces an inferior product, how would you advertise it in that scenario? Reduce the selling price, or lie, lie, lie?
- greggman 12y agoAs soon as people are knifed that will make it back to review sites and the ad's rep and the firm behind it are over. So no, scamming people is not perfect advertising even for the advertizer
- tomjen3 12y agoFunny, I wrote a blog post on why ads suck (http://www.tomjen.net/why-ads-suck/ http://www.tomjen.net/why-ads-suck/), but the key take away message is that you don't get ads for the best products as often as you get ads for not so good products. In your example you would get ads for bad vacations, less decent flight deals, etc.