eh, but the thing is, you don't have to "act" (I mean, you don't have to change your personality) to exploit biases. simply knowing that most people have a bi

eh, but the thing is, you don't have to "act" (I mean, you don't have to change your personality) to exploit biases. simply knowing that most people have a bias sets up a situation you can exploit when making rational decisions. I know that confident people, for example, are thought of as being more competent. If I am in a situation where confidence does not correlate with competence, being aware that others are valuing a person for a trait that is not relevant to the task at hand can allow me, sometimes, to find someone just as competent who is undervalued by the market. This really has nothing to do with changing your own attributes, this is just being aware of other people's biases, and taking arbitrage where you see it.