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Definitely something that struck me when learning about Ogilvy, Burnett, Bernbach, etc., when learning about great advertising legends, was how very few of them
by unalone 17y ago
Definitely something that struck me when learning about Ogilvy, Burnett, Bernbach, etc., when learning about great advertising legends, was how very few of them looked like a stereotypical advertiser. Leo Burnett in particular worked with my ad prof.'s father, and was described as a short ugly man whose garble was incomprehensible. But the man was a genius (I wish more people knew advertising legends, because they're truly fascinating). Taught me that the best advertisers are smart enough to see through a lot of their own stereotypes. Certainly the people I know studying advertising are nothing like what I'd have expected.