> If users don't care why does culture need to change? Users clearly care. The market for privacy-oriented products (e.g., Snapchat), demand for privacy from e

> If users don't care why does culture need to change? Users clearly care. The market for privacy-oriented products (e.g., Snapchat), demand for privacy from existing products (recognized and responded to by Facebook and others), and the impact on reputation for companies who violate it (e.g., Uber) all have grown significantly. Surveys of the American public support these observations.