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Interesting how the people portrayed in the article look nothing like the hip cafe latte drinking types that are normally associated with designers.
by mixmax 17y ago
Interesting how the people portrayed in the article look nothing like the hip cafe latte drinking types that are normally associated with designers.
- unalone 17y agoCreative people have only one thing in common: They create to their own standards. The result is that the best creatives look uniquely themselves. But there's more than one creative stereotype. What about the hippies artiste? Or the goofy generation throwback? The dissheveled coffee addict? It's all part of the wide collections of stereotypes, which tend to reflect all the people in the field. More elaboration on stereotypes for your enjoyment: Graphic designers are stereotypically much nerdier than other creatives. Not as artistic as fine artists, too nerdy and unkempt as advertisers.
- mixmax 17y agoVery true, I just couldn't help noticing it.
- unalone 17y agoDefinitely something that struck me when learning about Ogilvy, Burnett, Bernbach, etc., when learning about great advertising legends, was how very few of them looked like a stereotypical advertiser. Leo Burnett in particular worked with my ad prof.'s father, and was described as a short ugly man whose garble was incomprehensible. But the man was a genius (I wish more people knew advertising legends, because they're truly fascinating). Taught me that the best advertisers are smart enough to see through a lot of their own stereotypes. Certainly the people I know studying advertising are nothing like what I'd have expected.