I don't think the post was about ink and paper, it was not even about news. It's was about the increasing influence of content owners and commoditization of agg

I don't think the post was about ink and paper, it was not even about news. It's was about the increasing influence of content owners and commoditization of aggregators and search engines. Finishing his sentence one could say that nothing stops Bing from going after top 500 bloggers and essentially offering them cash to opt out of Google index. It can actually work: while the Internet is huge, the 80/20 principle still applies - 80% of the population are interested in 20% of the content. I bet that pulling just top 20 NFL/NCAA sites and blogs out of Google will noticeably boost Bing's audience. Heck, maybe even getting exclusive rights to index Wikipedia may do the trick.