Is that really so bad, though? I know that I could get a knock-off of an iPod. But my iPod has guaranteed support from Apple, and it gives me a good feeling t

Is that really so bad, though? I know that I could get a knock-off of an iPod. But my iPod has guaranteed support from Apple, and it gives me a good feeling to know that I have the "real thing", and not a "fake". For that matter, I could also get a Zune, but I have standards. ;) If your business model could be so easily undercut by competition, you're Doing It Wrong. People pay more for perceived status and soft values. And the people who are looking for knockoffs were probably never going to be your customers in the first place. Validity of software patents goes on trial today at Supreme Court. I'm hoping for the death penalty.