> At worst someone on a blog publishes a rant about how you're ignoring it At worst the federal government decides the line the advertising industry has been f

> At worst someone on a blog publishes a rant about how you're ignoring it At worst the federal government decides the line the advertising industry has been feeding them about being able to regulate themselves is just that, a line, and decides perhaps consumers need some protections backed by force of law. That's the only thing that ever had a chance of making advertisers take DNT seriously.