EA doesn't understand social distribution, or at least they haven't been able to execute on it. Pogo has what, 10MM pageviews per month? Playfish has games wi

EA doesn't understand social distribution, or at least they haven't been able to execute on it. Pogo has what, 10MM pageviews per month? Playfish has games with more monthly players than that. Also, the winners in social gaming don't require EA's strengths, which revolve around branding and production quality.