The point that both Cuban and Murdoch are missing I think is the shelf life of news content isn't limited to only breaking news. For example I check a particula

The point that both Cuban and Murdoch are missing I think is the shelf life of news content isn't limited to only breaking news. For example I check a particular news site everyday but maybe 30 or 40% of the content interests me right now. I may be interested in the other 60-70% later but how am I going to find it without Google? I'm obviously not going to individually search a bunch of sites. That's why search engines exist in the first place -- no one wants to do that.