While not the best comparison, there is a bit of truth in it. I consider myself a discerning 'consumer' and I've switched to an Android phone, away from the iPh

While not the best comparison, there is a bit of truth in it. I consider myself a discerning 'consumer' and I've switched to an Android phone, away from the iPhone, a few years ago. I switched back to iPhone last year. And while the main reasons were functional (better camera, an OS that I prefer), aesthetics and the 'feel' of the iPhone (5S, in my case) definitely played a role. I don't think it's a stretch to say that these factors are even more important to the non-tech crowd. Fashion is important enough to many people that it can be considered part of 'objective value'.