4 ms·

tons of lessons here. everything from using your network instead of paying a ton on ads, sign up strategy similar to what Google does for their beta programs (i

tons of lessons here. everything from using your network instead of paying a ton on ads, sign up strategy similar to what Google does for their beta programs (invite only) but theirs was request and receive, learning how use cases change with scale and population, pricing structure (selling to enterprise as a whole vs. teams), power structure in decision making, and I haven't even finished reading the article yet.

xtrumanx 12y ago
I'm not sure Google's invite only strategy is a particularly good idea. I was excited about both GMail and Google+ when they were both launched but by the time I found access to both of them I didn't care anymore. For GMail, my provider (and other competitors) increased the storage limits to compete. Google+ was obviously a dud by the time I found access to it which may not have been the case if they just let everyone in to begin with.
soneca 12y ago
If I use my network instead of paying a ton on ads I would achieve, in most optimistc scneario of great persuasion skills of mine, at the most, 100 signups in one day (I would convince a few colleagues, one small blogger, no big press at all, much less someone's company to adopt my product). And every other lesson begins with having a critical mass of traction. Sounds like a blog on great advice on how to be a NBA player. May have a lot of good advice, but all starts with being, at least, 6 ft 4 (1,95m) tall.
- withdavidli 12y ago
  >much less someone's company to adopt my product But that's where the nuance in pricing structure came into play. They didn't need an entire company to adopt, just teams, and they understood the veto power of the individuals and came up with ways to lower risk of veto. I'm looking at this on a tatical level, more step by step that can be learned, instead of the big picture traction gain / considering marketing 2 weeks before a launch like they mentioned. So let's talk about this. The biggest point I see in your statement is "your network". If you don't believe your network is good enough, what are you doing to expand it? This goes back to the old saying of "it's who you know", but a lot of people never take the next step to know more people. So what have you done to get to know more people that would be of help in these situations? As for the sports analogy, you don't look at the average to learn, you look at the person that doesn't belong, any NBA players under 6ft 4 in you example and how they can compete and excel.
  - soneca 12y ago
    Sure, and Slack isn't the 6ft4 player, they are the 7". As I said, I don't have anything to learn from this story.

xtrumanx 12y ago

I'm not sure Google's invite only strategy is a particularly good idea. I was excited about both GMail and Google+ when they were both launched but by the time I found access to both of them I didn't care anymore. For GMail, my provider (and other competitors) increased the storage limits to compete. Google+ was obviously a dud by the time I found access to it which may not have been the case if they just let everyone in to begin with.

soneca 12y ago

If I use my network instead of paying a ton on ads I would achieve, in most optimistc scneario of great persuasion skills of mine, at the most, 100 signups in one day (I would convince a few colleagues, one small blogger, no big press at all, much less someone's company to adopt my product). And every other lesson begins with having a critical mass of traction. Sounds like a blog on great advice on how to be a NBA player. May have a lot of good advice, but all starts with being, at least, 6 ft 4 (1,95m) tall.

withdavidli 12y ago
>much less someone's company to adopt my product But that's where the nuance in pricing structure came into play. They didn't need an entire company to adopt, just teams, and they understood the veto power of the individuals and came up with ways to lower risk of veto. I'm looking at this on a tatical level, more step by step that can be learned, instead of the big picture traction gain / considering marketing 2 weeks before a launch like they mentioned. So let's talk about this. The biggest point I see in your statement is "your network". If you don't believe your network is good enough, what are you doing to expand it? This goes back to the old saying of "it's who you know", but a lot of people never take the next step to know more people. So what have you done to get to know more people that would be of help in these situations? As for the sports analogy, you don't look at the average to learn, you look at the person that doesn't belong, any NBA players under 6ft 4 in you example and how they can compete and excel.
- soneca 12y ago
  Sure, and Slack isn't the 6ft4 player, they are the 7". As I said, I don't have anything to learn from this story.