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I think this guy misses Rupert's point entirely. Rupert doesn't want the random people that are coming from search engines, or twitter to use his sites. He wa
by minalecs 17y ago
I think this guy misses Rupert's point entirely. Rupert doesn't want the random people that are coming from search engines, or twitter to use his sites. He wants the people that click on his news sites everyday to pay a subscription.
And yes the writer highly over values the importance of twitter. Twitter is good for trends, but to lead users to specific links or sites, like a search engine does based on popularity or relevancy.. is not the same. When a event occurs unless you're one of the first new sites to break it, you'll get thousands of news sites links with the same content.
- teyc 17y agoNo, both of you miss the point. Rupert wants an audience. That is why he bought myspace. He talks about loyalty, but no so much that people are loyal to the newspaper, but he wants someone to stay on his properties the same way that when you buy a newspaper, you'd pour through every page. By simply making content premium, cognitively the reader is going to value the content more, thus making the reader stay longer. You see this with biz opp ebooks etc. Most information is freely available elsewhere, but the ones that get read are the ones people actually paid something for.