Consumers know what encryption is but they don't demand it in their products and it does not drive their decision making on consumption preferences. Horrifical

Consumers know what encryption is but they don't demand it in their products and it does not drive their decision making on consumption preferences. Horrifically damaging events have occurred in isolation. The celebrity photo leaks a little while back is a good example. The blame for those leaks wasn't pushed onto Apple and the celebrities security practices, it was placed on the individuals who obtained the pictures. We need more widespread damage with a clear link to lack of encryption. The target breach last year(?) is a good example of a similar event for data security and has led to some political talk about laws with stricter requirements.