This grossly undersells and undersimplifies the value of NVMe, its wire protocol is fundamentally simplified and it features an unlimited number of queues of un

This grossly undersells and undersimplifies the value of NVMe, its wire protocol is fundamentally simplified and it features an unlimited number of queues of unlimited depth with individual interrupt (read: CPU core) routing per queue. SATA is nothing like that. Also, the term NVM has been in use since at least the 80s to refer to probably 50 different technologies by now. It's not a marketing trick