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In the end, they have a 15 billion dollar valuation. Until the concept of encryption enters the mass consumer consciousness or a horrifically damaging event oc
by iaw 12y ago
In the end, they have a 15 billion dollar valuation. Until the concept of encryption enters the mass consumer consciousness or a horrifically damaging event occurs, they don't need to improve their encryption model to accomplish their company agenda.
- themeek 12y agoWait. Hasn't the concept of encryption entered mass consumer consciousness (my grandparents have asked me about it) and have not horrifically damaging events occurred?
- iaw 12y agoConsumers know what encryption is but they don't demand it in their products and it does not drive their decision making on consumption preferences. Horrifically damaging events have occurred in isolation. The celebrity photo leaks a little while back is a good example. The blame for those leaks wasn't pushed onto Apple and the celebrities security practices, it was placed on the individuals who obtained the pictures. We need more widespread damage with a clear link to lack of encryption. The target breach last year(?) is a good example of a similar event for data security and has led to some political talk about laws with stricter requirements.