Agreed, on face value it seems a bit nuts to openly announce you're targeting a megacorp like EA. However, Playfish is a tiny company. If they're getting bought

Agreed, on face value it seems a bit nuts to openly announce you're targeting a megacorp like EA. However, Playfish is a tiny company. If they're getting bought out for ~300 Mil I doubt their revenue is much more than 1/10th that, probably maxing at 60 Mil. Before Playfish announced they're targeting EA's consumers, EA likely didn't think twice about the puny company. Playfish's annual revenue is likely a drop in the ocean to a company making 4.2 billion in annual revenues. Playfish's announcement likely got EA to investigate the company and see that they're making consistent profits and might be a worthy investment. Football and Soccer players don't hound down the team they want to play for, they get in wherever they can show that they're a major threat to the team they want and then say "make it worth my while!"