If I ship an iOS or Android App, then my website will feature prominent graphical links to the app store and google play. I'll be passing on some of my pageran

If I ship an iOS or Android App, then my website will feature prominent graphical links to the app store and google play. I'll be passing on some of my pagerank to them. How much will the app store and google play pass back to me? I don't see either the app store or google play as being in my long-term interest. It is very nearly impossible for app publishers to use alternative distribution channels such as direct mail. I'm toying with the idea of rewriting my native Objective-C iOS App entirely in javascript, so it won't need to be in the app store. That would be a lot of work but I really do feel that, in the long run, Apple and Google are destroying the independent developers.