"It's 'LASH'. Like a whip. It evokes 'snappy', or 'fast', which is exactly how we run our company; we are flexible, have long reach, and no rigid structure. All

"It's 'LASH'. Like a whip. It evokes 'snappy', or 'fast', which is exactly how we run our company; we are flexible, have long reach, and no rigid structure. All of our successful employees learn to use a whip, just to make the analogy explicit."