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They're doing it to increase adviews. Why not just put more ads on each page? At the point where the page would get split, just put an ad.
by blhack 17y ago
They're doing it to increase adviews.
Why not just put more ads on each page? At the point where the page would get split, just put an ad.
- weaksauce 17y agoIf they jam pack the page with ads then the page will load slower and probably be unacceptable in terms of page response time.
- mikeryan 17y ago"At the point where the page would get split, just put an ad." Most pages have more then one ad (header, sidebar etc) so its not as simple as that. Also, like it or not, page views are the unofficial "Nielsens" for websites, the more page views the more popular you are when you're pitching your ad offering.
- ugh 17y agoIs that still true? I think advertisers everywhere are realising that page views are a pretty worthless measure. Just my own narrow perspective: I have been reading all the major ad business magazines in Germany lately, and there, everybody seems to be eager to ditch page views in favour of length of stay, visits, unique users and the like. Everybody feels betrayed by everybody's use of page views.
- mikeryan 17y agoThere's argument whether its the best way to do it but CPM is still the standard for selling ad space and that's based on page views.
- blasdel 17y agoAdsense's TOS state: "Up to three ad units and three link units may be placed on each page" I imagine other worthwhile networks have similar policies.